Promoting your event
Getting your event out there, in the eyes of the public, will help ensure it is well attended and a successful money spinner.
Your local fundraising team will be able to offer you advice and support specific to your event but in the meantime consider these tried and tested ways of promoting your event
- Online - Facebook, Twitter, LinkedIn and YouTube
- Local media
- Use our ‘In aid of Teenage Cancer Trust’ logo
Online
Our website is the first place to start. Each region has a dedicated fundraising page and we’re happy to include features about your forthcoming event. We just need the following from you to do this:
A brief paragraph (around 250 words) describing:
- What your event is
- Where it's taking place
- When it's happening
- Who it'is aimed at
- Why you are holding it and what’s your reason for supporting Teenage Cancer Trust
- How you hope to raise funds
If you can provide photographs to accompany the piece – even better!
We will happily post this on our website in the relevant section. Please contact your local fundraising team who will make sure this is posted onto our website.
Facebook, Twitter, LinkedIn and YouTube
Teenage Cancer Trust has a Facebook page, but it won’t be the most effective channel to advertise local or regional events. It’s much better for you to advertise the event on your own Facebook page, set up a Facebook event page or ask friends or colleagues to do the same on theirs.
Teenage Cancer Trust enjoys a strong following on Twitter but we reserve this method of communication for events that have national appeal. So please tweet on your own account, include our Twitter name @teenagecancer and ask others to retweet. In doing so you’ll reach a whole new group of followers.
Local media
Press releases
You might want to generate a press release to promote your event. If you decide to do this please let your local fundraising team know as they may be able to suggest the best person to contact at your local radio station or newspaper.
This press release template will give you some ideas of how to structure a press release and what information you should include.
Local radio
Contact your local radio station and ask them to give a free plug for your event.
Newsletters and magazines
Write a feature for your local school, workplace, county magazines, parish magazine or local council newsletter.
If you're successful with placing stories about your event for free in the local media and a journalist asks for more information about Teenage Cancer Trust or would like to interview a Teenage Cancer Trust staff member then please contact your local fundraiser or a member of the charity’s communications team.
Using our logo
If you're raising money for us, we're happy for you to use our logo to help promote your fundraising. We have a special “In aid of Teenage Cancer Trust” logo that you can request from our office. We simply ask that you follow the guidelines on the document about the correct use of our logo and please send any document/poster etc to us to approve before it goes to print.
Using our logo
Details on how to use Teenage Cancer Trust's logo correctly.
Teenage-Cancer-Trust-Logo-use.pdf (171 kb)
