Cause related marketing
Research shows that these days, few companies can afford not to implement a cause-related marketing (CRM) campaign
Cause related marketing initiatives tie a company and charity together to drive sales and market an image, product or service. We have extensive experience in delivering high profile cause-related marketing campaigns with a number of retail and brand partners, including Superdrug, MandMDirect.com, Dune and Andrex (Kimberly-Clark).
“Our charity Winter link up with Teenage Cancer Trust enabled us to drive Xmas trade up to our brand, whilst better justifying the price premium on Andrex. This activity also enabled the brand to use the key messages to drive better relevance and penetration with younger families which is an area where we traditionally under-index.
This campaign was an overall success for the brand on an emotional level with loyalists, whilst enabling us to reach out to a new audience in an engaging way.” Carol Smith, Brand Manager, Andrex
Our experience tells us that charity products work best when they stand up as desirable value-for-money purchases in their own right. Whether teaming up with a branded item, or inventing a bespoke product, we would strive for innovation and relevance to delight your customers.
The benefits:
- Increased perception of the ‘value for money’ of your brand
- Positive PR opportunities
- Positive association with a youthful, dynamic national charity brand and its high profile events
- Drive customer footfall into your store/online with an innovative campaign
- Build trust and loyalty of your brand
- Strengthen your brand awareness with a key point of differentiation
- Generate revenue and a sales uplift
- The chance to make a tangible difference to a ground-breaking organisation and thousands of young people with cancer and their families
Reasons to choose Teenage Cancer Trust:
- 86% of the UK public are concerned about the availability of specialist services for young people with cancer
- Research carried out by Nfp Synergy indicates that around 28% of the UK population would consider supporting Teenage Cancer Trust
- We have extensive experience and are known for our delivery, creativity and professionalism
- We talk regularly to a number of different audiences and demographics, not least teenagers and young adults and parents throughout the UK
Case studies:
Current partners
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